World Branding Forum

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United Biscuits, the leading UK manufacturer of biscuits and cakes, launched its first Christmas TV advert in over 30 years recently, and the first ever...

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Branding Campaigns Featured Marketing News

Thomas Cook launches first ever Group-Wide Marketing Campaign

Anisha Kapoor

November 19, 2014July 4, 2023

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new era...

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Branding Featured Marketing News Public Relations

Dunkin’ Donuts Gives Out Free Coffee on its Global Coffee Day Celebration

Anisha Kapoor

September 29, 2014July 4, 2023

Guests at participating Dunkin' Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin' Coffee restaurants in Spain, can enjoy a free small...

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...