World Branding Forum

Read Time:2 Minute, 8 Second

Michael Phelps and Colgate Team Up and Announces New Sponsorship of the #RunningDry Initiative to Share the Save Water Message In support of World Water...

Read Time:1 Minute, 40 Second

Campaigns Featured News

Yvonne Orji and Colgate Total Partner in “Totally Ready” Campaign

Olivia Pearce

February 15, 2018February 15, 2018

Orji-Colgate Partnership Helps Consumers Get "Totally Ready" for Life's Unexpected Moments Colgate Total, a toothpaste brand from the Colgate-Palmolive company, joined forces with popular actress...

Read Time:2 Minute, 23 Second

LG Explores Commercial Opportunities with Expanding Robot Portfolio

Thomas Ng

January 4, 2018January 4, 2018

New 'CLOi' Robots to Play Key Role in Advancing LG's AI Excellence Following the introduction of its commercial robots in 2017, LG Electronics continues to...

Read Time:2 Minute, 43 Second

Featured Marketing News

LG Electronics And HERE Technologies Partner On Autonomous Cars

Anisha Kapoor

December 29, 2017

LG and HERE Technologies Partnership to Implement Next-Generation Telematics Strategy in Self-Driving Era LG Electronics is partnering with HERE Technologies, a global provider of digital...

Read Time:1 Minute, 52 Second

Featured Marketing News

2018 LG Styler Maximises Capacity for Family Size

Anisha Kapoor

December 19, 2017December 20, 2017

Newest Family-Size Edition LG Styler Features Expanded 6-Garment Capacity LG Electronics will introduce a larger version of the revolutionary LG Styler clothing care system at CES...

Read Time:1 Minute, 42 Second

Featured Marketing News

LG STUDIO Wins Architectural Digest ‘2017 Great Design’ Award

Anisha Kapoor

October 19, 2017October 19, 2017

Nate Berkus-Designed LG STUDIO Built-In Double Wall Oven Recognised for Outstanding Product Design in the Genius Appliance Category LG STUDIO, a premium line of kitchen...

Read Time:2 Minute, 34 Second

Featured Marketing News

LG Electronics Ad Features Busy Phillips in Real #MomLife

Anisha Kapoor

October 2, 2017October 2, 2017

Comedic Video Series Takes on Stigmas of 'Picture Perfect' Parenting, Empowering Moms to Embrace Life's Messes with the Help of the LG SideKick Pedestal Washer...

Read Time:1 Minute, 0 Second

Advertising Featured News Videos

LG Electronics Partners with HITRECORD for Push

Joshua Hughes

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

Read Time:1 Minute, 6 Second

Branding Campaigns Featured News Videos

LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

Read Time:1 Minute, 45 Second

Campaigns Featured News Videos

Colgate-Palmolive’s opens 2018-2019 ‘Haz la U’ grant

Olivia Pearce

May 26, 2017May 26, 2017

Programme handout US$100,000/£77,660 in Scholarships to 31 Hispanic High School Seniors Pursuing Higher Education In continuation of its ongoing partnership with the Hispanic Heritage Foundation (HHF), Colgate-Palmolive has...

Read Time:1 Minute, 31 Second

Featured Marketing News

LG Electronics debuts Google Home compatible appliances

Thomas Ng

May 18, 2017May 19, 2017

Google Assistant to Deliver Easy, Immediate Connectivity and Convenience The brand revealed a lineup of smart appliances that are fully compatible with the Google Assistant on...

Read Time:1 Minute, 27 Second

Industry News Public Relations

John Walker Named Managing Director of MSLGROUP’s Atlanta Office

Anisha Kapoor

May 4, 2017May 5, 2017

John Walker Brings Executive Leadership, Corporate Communications Expertise and Global Brand Marketing Experience MSLGROUP has named agency veteran and global brand marketing expert John Walker...