World Branding Forum

Read Time:3 Minute, 26 Second

VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

Read Time:2 Minute, 30 Second

Swarovski Partners With Designers on Limited-Edition Collection

Olivia Pearce

June 5, 2018

Designers include Rosie Assoulin, Kenneth Cole, Tabitha Simmons, Jason Wu and Nadja Swarovski In celebration of the 2018 Council of Fashion Designers of America Fashion...

Read Time:2 Minute, 26 Second

Industry Public Relations

MSL Appoints Jeremy Cohen to Lead Salterbaxter Business

Anisha Kapoor

May 23, 2018

Cohen to lead MSL consultancy business and break the mould on conventional approaches to sustainability strategy, performance, and communications MSL has appointed long-time CEO counsellor and...

Read Time:2 Minute, 30 Second

Industry Marketing Technology

Publicis.Sapient Partners with RPA Firm UiPath

Anisha Kapoor

May 18, 2018

UiPath partnership will enable business transformation through reduced integration overheads, rapid ROI, and elimination of manual processes Publicis.Sapient, part of Publicis Groupe and an advanced digital...

Read Time:1 Minute, 53 Second

Campaigns Featured News

Bella Hadid and Alexander Wang Join Magnum Campaign in Cannes

Olivia Pearce

May 11, 2018May 11, 2018

Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Electrolux and AIESEC Mobilise Youth to act on Responsible Consumption

Olivia Pearce

April 23, 2018May 8, 2018

The Electrolux #ActSustainably Campaign Gives Opportunities for Young Leaders to Take Action on Food Sustainability Issues Electrolux and AIESEC today announced a joint initiative to...

Read Time:2 Minute, 50 Second

Industry Public Relations

MSL Expands Footprint in ASEAN Countries by Rebranding Operations

Anisha Kapoor

April 20, 2018May 8, 2018

Rebranding by MSL in Malaysia and Indonesia Highlights Commitment to Fast-Growing Region MSL, in conjunction with Publicis One, announced the expansion of the MSL brand...

Read Time:2 Minute, 15 Second

Featured Marketing News

TripAdvisor Recognises World’s Best Airlines with Traveler’s Choice Awards

Nathaniel Mark

April 9, 2018May 8, 2018

Global Flyer Reviews on TripAdvisor Reveal Singapore Airlines as Best in the World TripAdvisor, a travel planning and booking site, unveiled the winners of its...

Read Time:2 Minute, 2 Second

Featured Marketing News

Lynk & Co Announce European Launch Plans

Nathaniel Mark

March 27, 2018

Plans by Lynk & Co Aim to Manufacturer Vehicles in Europe for Europe Lynk & Co, a global connected and shareable mobility brand, confirms its...

Read Time:2 Minute, 24 Second

Internet of Things Powers Coca-Cola Fleet of Cold Drink Equipment

Thomas Ng

March 22, 2018

Coca-Cola's Equipment Connectivity Will Help Track Product Inventory, Monitor Energy Efficiency, and More Coca-Cola is connecting its fleet of cold drink equipment found in convenience...

Read Time:3 Minute, 6 Second

Branding Featured News

Lewis Hamilton and Gigi Hadid Burn Rubber in Tommy Hilfiger Video

Olivia Pearce

March 20, 2018

Lewis Hamilton Will Represent the World of Tommy Hilfiger Men’s as Global Brand Ambassador Starting Spring 2018 Tommy Hilfiger, a premium designer lifestyle group, owned...

Read Time:2 Minute, 45 Second

Branding Industry Marketing

Premium Luxury Brands Top BrandZ Most Valuable Italian Brands 2018

Anisha Kapoor

March 8, 2018

Italian Brands Score Highly in Health in BrandZ Ranking Gucci leads the first BrandZ Top 30 Most Valuable Italian 2018 Brands ranking released by WPP...