World Branding Forum

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Latest Snickers ad builds on the 'Locker Room' spot featuring Joan Collins and Stephanie Beacham, and the 'Mr Bean Kung-Fu Master' ad from 2014 Captain Fantastic Elton...

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Campaigns Featured News

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Olivia Pearce

August 10, 2018

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

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Branding Featured News

British Airways Gets Its Pride on at Brighton

Olivia Pearce

August 7, 2018

For British Airways diversity and inclusion is key to delivering a better service for customers British Airways flew proud at Brighton & Hove Pride, where the airline...

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Advertising Industry

JCDecaux Chosen for Advertising Bus Shelter Programme Beginning in Ivory Coast

Anisha Kapoor

July 24, 2018July 24, 2018

The partnership between JCDecaux and SOTRA is part of the process of modernising services aiming for customer satisfaction JCDecaux, an outdoor advertising company, announced that...

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Branding Featured News

Eighty-One Brands Win at the Americas Edition of the World Branding Awards in New York

Olivia Pearce

July 20, 2018July 20, 2018

Global Winners of the World Branding Awards include Amazon, Apple, Coca-Cola, Facebook, Google, McDonald's, Microsoft, Nike, Starbucks, UPS and Visa The Americas Edition of the...

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Branding Featured News

New Nike Live Concept Store Unites Digital and Physical Retail

Olivia Pearce

July 13, 2018

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

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Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

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The City of Paris and Groupe Renault Share Urban Electric Mobility Vision

Thomas Ng

July 4, 2018July 4, 2018

Groupe Renault aims to produce short, medium and long-term actions in favour of the development of connected and autonomous electric vehicles in collaboration with the city...

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Campaigns Featured News

Coach Launches Its Autumn 2018 Global Advertising Campaign

Olivia Pearce

July 3, 2018

Selena Gomez returns for her third campaign for Coach Coach has announced the launch of its global advertising campaign for the Autumn 2018 collection with...

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Branding Featured News

Pedigree Foundation to Host a Special Evening with LeAnn Rimes

Olivia Pearce

July 3, 2018

Pedigree Foundation celebrates 10-year anniversary to honour a decade of giving back to shelters and rescues The Pedigree Foundation will commemorate its 10-Year Anniversary with...

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Branding Featured News

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles

Olivia Pearce

June 26, 2018

Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters For decades, parents and kids have navigated snack-time struggles. Kids...

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Campaigns Featured News

Leo Messi Kicks Off New “Enjoy the Internet” Campaign with Ooredoo

Olivia Pearce

June 14, 2018

Ooredoo powers Messi's digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad Ooredoo and Leo Messi have...