World Branding Forum

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LG Signature to take centre stage on all four days through a variety of events at the 2019 Evian Championship LG Electronics (LG) will celebrate...

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Campaigns Featured News

Pantene Launches New Revival LGBTQ Campaign

Olivia Pearce

June 20, 2019June 20, 2019

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...

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Campaigns Featured News Videos

Sunsweet Drives #ToFeelGood on Social Media

Olivia Pearce

March 14, 2019March 14, 2019

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

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Branding Featured News Videos

Colgate Stars Luke Wilson in Total SF Push

Olivia Pearce

February 1, 2019February 1, 2019

Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...

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Design Featured News

LG Signature Flaunts Luxury with Italian Cast

Thomas Ng

December 18, 2018December 18, 2018

LG Signature is running a luxury-themed campaign in Milan starring some of Italy’s most prominent names in fashion and design. LG Signature is extending its...

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Campaigns Featured News

Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Featured Marketing News

BMW Classics Transformed Trafalgar Square for People’s Concert

Nathaniel Mark

July 2, 2018

Sadiq Khan, London’s Mayor, welcomed the capacity crowd for BMW Classics concert with Sir Simon Rattle and the London Symphony Orchestra On Sunday 1 July...

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LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Campaigns Featured News

Colgate and Michael Phelps Continue Save Water Message for Earth Day

Olivia Pearce

April 17, 2018May 8, 2018

Together Colgate and Phelps Remind the World to Turn off the Faucet Whilst Brushing For the second consecutive year, Colgate is continuing its partnership with...

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Campaigns Featured News

LG Signs International K-Pop Sensation BTS As Mobile Partner

Olivia Pearce

April 6, 2018

Collaboration with BTS Comes as Group Hits New Milestone in US and International Music Scene LG Electronics is readying its most ambitious global mobile phone...