World Branding Forum

Read Time:1 Minute, 38 Second

SodaStream encourages consumers to leave single-use plastics waste in the past The nineties are back in full swing, and whilst it was a wonderful decade...

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Featured Marketing News

Coca-Cola opens Stranger Things arcade

Anisha Kapoor

July 15, 2019July 15, 2019

Coca-Cola x Stranger Things arcade opened for one day last week. With season 3 just launched, the soft drinks company are yet another major brand...

Advertising Branding Campaigns Design

P&G to change Fairy to Fair

Olivia Pearce

July 5, 2019July 5, 2019

Fairy will be re-branded 'Fair' in support of Pride and the LGBTQ+ movement this month. The campaign will feature the name change as well a...

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Advertising Branding Featured News

Spotify supports Pride with ‘Yes’ campaign

Joshua Hughes

July 3, 2019July 4, 2019

Spotify will be launching a campaign to support Pride, the LGBTQ+ movement this summer. In conjunction with Clear Channel, Spotify will display the word ‘Yes’...

Read Time:1 Minute, 50 Second

Advertising Industry Marketing

Meredith Corporation Names Farah Zaman Chief Privacy Officer

Anisha Kapoor

June 28, 2019

Prior to joining Meredith, Zaman served as Senior Global Data Privacy Counsel for Colgate Palmolive Meredith Corporation, one of the leading media and marketing companies...

Read Time:2 Minute, 17 Second

Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

Read Time:1 Minute, 6 Second

Marketing News

Coca-Cola’s New UK Marketing Chief

Joshua Hughes

May 21, 2019May 21, 2019

Kris Robbens has been promoted to UK marketing chief after holding multiple positions in the brand for the last 15 years.

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Campaigns Featured News

Tesco Celebrating 100 years with Household Characters

Rebecca Saw

May 13, 2019May 14, 2019

Tesco’s centenary marketing campaign will include iconic animated clay character, Morph and Chas.

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Red Roof Draws Travellers with Cornhole Drive

Anisha Kapoor

March 29, 2019March 29, 2019

Red Roof is catering to a new traveller segment of fringe sports fans with affordable lodging and a cornhole-inspired marketing campaign.

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Featured Marketing News

Carl’s Jr. Pairs Truffle and Bacon for Burger and Fries

Deborah Joy Peter

March 28, 2019March 28, 2019

Carl’s Jr. has debuted two new limited-edition offerings with the release of its Bacon Truffle Angus Burger and Bacon Truffle Cheese Fries.

Read Time:1 Minute, 13 Second

Branding Featured News Videos

Smirnoff Unveils Pitch Party for July Bash

Olivia Pearce

March 18, 2019March 19, 2019

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

Read Time:1 Minute, 12 Second

Campaigns Featured News

Norwegian Cruise Line Brings Joy to Teachers

Thomas Ng

March 12, 2019March 13, 2019

Norwegian Cruise Line is marking the premiere of its fifteenth ship, Norwegian Joy, and celebrating travel and education with teachers. Norwegian Cruise Line has unveiled...