World Branding Forum

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During the 40th anniversary year of the puzzle becoming a global phenomenon, the team at Rubik's Cube is focusing on educating people on how to...

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Campaigns Featured News

Truly Hard Seltzer introduces new “Live Truly” campaign

Olivia Pearce

July 10, 2020

Truly Hard Seltzer, a hard seltzer brand, has announced the launch of its new brand campaign, Live Truly, that will deliver colour, life and energy to hard...

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Campaigns Featured News

Stella Artois launches a dreamy summer campaign music video

Olivia Pearce

July 9, 2020

Stella Artois features Eva Longoria, Liev Schreiber and Blake Griffin in its latest campaign ad Stella Artois, a Belgian pilsner brand, invites people to savour...

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Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

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Google donates US$500k to the Marsha P. Johnson Institute

Olivia Pearce

July 1, 2020

Google supports Black trans women and the many LGBTQ+ women of colour Google has announced it is donating US$500k/£403k to the Marsha P. Johnson Institute,...

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Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

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Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

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Industry News

5W Public Relations named agency of record by Dragontail

Anisha Kapoor

June 24, 2020June 24, 2020

5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has announced that it has been appointed agency of record for...

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Branding Featured News Technology

Airbnb online experiences hosts bring to life a global celebration of Pride

Thomas Ng

June 23, 2020

Airbnb will bring to life the platform’s first virtual celebration of LGBTQ+ culture, history and activism across more than 10 countries At a time when...

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Advertising Campaigns Featured News

Skippy invites you to Go To Your Skippy Place in its latest ad campaign

Olivia Pearce

June 23, 2020

The Skippy campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and...

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Campaigns Featured News

Procter & Gamble commemorates Pride Month with Grey New York

Olivia Pearce

June 22, 2020

Grey New York creates "The Pause" with Procter & Gamble to encourage people to #LeadWithLove Procter & Gamble, an American multinational consumer goods corporation, once...

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Branding Featured General News

Jack Daniel’s Tennessee Fire partners with America’s leading drag queens

Olivia Pearce

June 17, 2020

Jack Daniel's Tennessee Fire teams up with top drag queens for mukbang-inspired digital content series Jack Daniel's Tennessee Fire, a classic spirit that blends the...