World Branding Forum

Read Time:4 Minute, 19 Second

LG Display and Eyesafe usher in a new era of television displays designed for human health and safety LG Display, a leading innovator of display...

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Advertising Campaigns Featured News

LG’s latest ad campaign will have you dancing through laundry day

Joshua Hughes

November 20, 2020

'Baby, I Got Your Laundry' gives viewers a reason to dance - and a chance to be featured on LG's Times Square billboard LG Electronics...

Read Time:1 Minute, 21 Second

Campaigns Featured News Technology

LG Electronics announces its newest global ambassador, Lewis Hamilton

Thomas Ng

November 19, 2020November 19, 2020

LG Electronics digital campaign spotlights famed sports figure and LG SIGNATURE's advanced home solutions LG Electronics (LG) announced that six-time Formula One World Champion Lewis...

Read Time:2 Minute, 29 Second

Campaigns Featured News

Pantene launches its “Family is #BeautifulLGBTQ” series

Olivia Pearce

November 17, 2020

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the hair...

Read Time:1 Minute, 51 Second

Featured News Technology

LG Signature partners with luxury Italian lifestyle brand Molteni&C

Thomas Ng

October 27, 2020October 27, 2020

LG and Molteni&C's partnership showcases the art of luxury living, timeless aesthetics and advanced technology LG Electronics and premium Italian designer furniture and lifestyle brand...

Read Time:1 Minute, 40 Second

Featured News Technology

LG Electronics and Hyundai Motor unveils the “IONIQ Concept Cabin”

Thomas Ng

September 28, 2020

LG And Hyundai collaborate to bring home convenience to electric vehicles LG Electronics company and Hyundai Motor unveiled the "IONIQ Concept Cabin," a collaborative effort...

Read Time:2 Minute, 39 Second

Branding Featured News

Unilever and Algenuity partner to explore use of microalgae protein

Olivia Pearce

August 3, 2020August 3, 2020

The partnership delves into the huge potential microalgae bring in innovating future foods for Unilever’s plant-based portfolio Unilever and biotech start-up Algenuity have announced a...

Read Time:1 Minute, 49 Second

Featured Marketing News

LG SIGNATURE features Misty Copeland in new marketing campaign

Olivia Pearce

July 17, 2020

Misty Copeland epitomizes the art of essence behind LG SIGNATURE's breakthrough technology and design Internationally acclaimed ballet dancer Misty Copeland is being featured in a...

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Featured News Technology

LG partners Evil Geniuses to raise the bar in online competitive gaming

Thomas Ng

June 5, 2020

Raising the bar in competitive gaming and demonstrating innovation beyond boundaries, LG Electronics USA has launched a multi-faceted integrated marketing partnership with one of the...

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Branding Featured News

LG sponsors world’s #1 female golfer Jin-Young Ko

Olivia Pearce

February 28, 2020

Jin-Young Ko's world-class performance and pursuit of perfection make her ideal LG SIGNATURE brand ambassador LG Electronics has signed a three-year sponsorship agreement with the...

Read Time:1 Minute, 56 Second

Advertising Industry

Zimmerman fortifies creative chops with Wade Alger as CCO

Joshua Hughes

February 27, 2020

Zimmerman hires former GEICO creative lead to drive immersive commerce approach Zimmerman Advertising, an Omnicom Group company, has appointed Wade Alger as its new Chief...

Read Time:1 Minute, 50 Second

Design Featured News

LG SIGNATURE to Collaborate with Studio Fuksas For IFA 2019

Olivia Pearce

August 20, 2019

LG IFA Exhibition sees renowned architects Massimiliano and Doriana Fuksas present "Infinity" To give due credit to the importance of design in the creation and...