World Branding Forum

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Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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Branding Campaigns Featured News

Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...

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Branding Campaigns Featured News Videos

Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Advertising Featured News Videos

Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Industry News Public Relations

Ketchum named Benelux Consultancy of the Year

Joshua Hughes

May 25, 2017

Agency Also Won Two SABRE Awards The awards were presented at the 2017 EMEA SABRE Awards held recently at the Roundhouse in London. Further to that,...

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Featured Marketing News

Jeep Brand Marketing And Advertising Campaign For All New 2017 Jeep Compass

Thomas Ng

May 4, 2017May 4, 2017

North American Marketing Campaign For The All New 2017 Jeep Compass Began The Jeep brand is launching its North American marketing campaign for the all...

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Campaigns Featured News

Claritin Joins Forces with Actor Josh Duhamel to Inspire America to “Get Outside”

Anisha Kapoor

April 6, 2017

Americans Spend On Average 95% of Their Time Indoors Americans spend a startling 95% of their time indoors – that equates to nearly 346 days...

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Campaigns Featured News

Brands team up to promote new routes to Manchester

Olivia Pearce

April 3, 2017April 3, 2017

Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

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Featured Marketing News

Bioré Skincare Extends Shay Mitchell’s Ambassadorship

Anisha Kapoor

March 21, 2017March 21, 2017

Actress Shay Mitchell will continue her partnership with Bioré Skincare. She will serve as the brand’s ambassador for 2017. Bioré has moved to retain actress...