World Branding Forum

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In a time when we need to be reminded more than ever of the brighter side of life, Vegemite is putting the call out to...

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Campaigns Featured News

Bulleit Frontier helps bartenders do what they do best in latest campaign

Olivia Pearce

August 25, 2020August 25, 2020

Bulleit announces an initial US$250K commitment over the next year and multiple initiatives to ensure bartenders can keep pouring Right now, thousands of those in...

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Design Featured Marketing News

Klarna creates an in-gaming shopping experience on Animal Crossing

Eliza Jane

August 21, 2020

The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable...

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Branding Design Featured Marketing News

Forever 21 collaborates with 7-Eleven for its latest summer collection

Olivia Pearce

August 14, 2020

Forever 21 is taking to Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free...

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Campaigns Featured News

Disney announces a global campaign celebrating friendships

Olivia Pearce

July 27, 2020

Disney group has announced Mickey & Friends: Stay True, a global campaign inspired by the Sensational Six – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy...

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Branding Featured News

Jeep launches its first #JeepTopCanine search this summer

Olivia Pearce

July 22, 2020

Winning pup to be crowned Jeep brand's top dog and will be featured in exclusive Jeep brand social media content for one year The Jeep...

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Branding Featured News

Iconic Italian winery Folonari debuts a new look for its next era

Nathaniel Mark

July 20, 2020

Since 1825, Folonari has expressed the true character of Italian viniculture, producing easy-drinking wines of outstanding value. Today, the time-honoured winery is proud to unveil...

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Branding Featured News

Burger King highlights their delivery coverage with Garabato MullenLowe

Olivia Pearce

July 13, 2020July 13, 2020

Burger King launched an initiative via Instagram to encourage customers to get creative using the shapes formed by the coverage area During the period of...

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Campaigns Featured News

Pandora joins UNICEF One Love initiative to raise US$1million dollars

Olivia Pearce

July 10, 2020

Members of the Marley family are re-recording the late Bob Marley's iconic anthem One Love in support of UNICEF, set to release on 17 July...

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Campaigns Featured News

McDonald’s USA launches US$500k scholarship for HBCU students

Olivia Pearce

June 29, 2020

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...

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Campaigns Featured News

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

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Facebook initiatives in supporting the Black and diverse communities

Thomas Ng

June 19, 2020

The past few weeks have compelled Facebook to confront the reality of violence and injustice which members of the Black community face on a daily...