World Branding Forum

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ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

Read Time:4 Minute, 20 Second

Campaigns Featured News

Campari brings Red Passion to life with Wunderman Thompson

Olivia Pearce

October 7, 2020October 7, 2020

Campari encourages its consumers to follow their passions in a series of films featuring pioneering artists from across the globe Campari, the iconic Italian red...

Read Time:3 Minute, 44 Second

Campaigns Featured News

Purina and RedRover deepens commitment to domestic abuse survivors

Olivia Pearce

October 6, 2020

Purina and RedRover's national initiative has gained the support of journalist and talk show host, Tamron Hall and Pretty Little Liars actress, Lucy Hale As...

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Campaigns Featured News

Tic Tac kicks off its new brand platform with a 15 second spot

Olivia Pearce

October 6, 2020

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk outside...

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Campaigns Featured News

Michael Kors announces the launch of its new employee-led campaign

Eliza Jane

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

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Campaigns Featured News

NESCAFÉ launches its latest campaign with Publicis Worldwide

Eliza Jane

September 24, 2020

NESCAFÉ's "Make Your Moment Matter" campaign encourages people to celebrate life moments that we often take for granted and to take the time to enjoy...

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Campaigns Design Featured News

DIESEL presents its Fall 2020 campaign, “Unforgettable Denim”

Eliza Jane

September 24, 2020

DIESEL commemorates the plans that had to be put on hold through personalising leather tags on denim DIESEL announces the launch of its brand's Fall...

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Campaigns Featured News

Saks Fifth Avenue launches “Register to Vote at Saks”

Olivia Pearce

September 23, 2020

In partnership with HeadCount and Vote.org, Saks Fifth Avenue is utilising its platform to foster voter accessibility and rights by providing a seamless experience to...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

Read Time:4 Minute, 29 Second

Branding Featured News

Pepsi brings local football fans a taste of the in-stadium action at home

Olivia Pearce

September 10, 2020

Pepsi will give Rams and Chargers fans the ultimate at-home experience including an exclusive pregame concert with rapper Jay Rock In celebration of the highly...

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Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...

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Branding Campaigns Featured News

Coca-Cola Company partners the International Paralympic Committee

Eliza Jane

September 2, 2020

The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the US Olympic Team and 1,000 cases...