World Branding Forum

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Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far For more than 260...

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Campaigns Featured News

Pepsi introduces a new global campaign that celebrates culture

Joshua Hughes

February 23, 2021

Pepsi delivers in a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand At a time when...

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Advertising Campaigns Featured News

Honeycomb cereal launches “Big Honey” campaign starring Terry Crews

Joshua Hughes

February 2, 2021February 2, 2021

Crews share straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee in Honeycomb's latest ad campaign Known for its big size,...

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Advertising Campaigns Featured News

Cutwater Spirits unveils “Cut Out” ad campaign with Emily Hampshire

Olivia Pearce

January 29, 2021

The campaign is all about cutting away from the daily routine and draws from the core values that have inspired Cutwater since the brand's very...

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Campaigns Featured News Technology

Samsung UK announces its latest initiative, ‘Samsung Spotlight’

Eliza Jane

December 17, 2020December 17, 2020

Samsung's initiative is set to offer a platform for performing artists to showcase their skills and talents across the nation in the wake of the...

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Campaigns Featured News

Microsoft and Warner Bros. assembles an all-star team

Thomas Ng

December 16, 2020

Microsoft's teams Xbox with LeBron James, Bugs Bunny and the Looney Tunes Tune Squad to amplify coding education and create an arcade-style video game inspired...

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Campaigns Featured News

Estrella Jalisco partners America Ferrera to spread light and cheer

Olivia Pearce

December 16, 2020December 16, 2020

Estrella Jalisco is on a mission to spread brightness and colour, commits to giving free lights & paying the electric bills for families across the country...

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Campaigns Featured News

Channel 4 launches its first Christmas brand campaign, #MerryDifferent

Eliza Jane

December 15, 2020December 15, 2020

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...

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Branding Featured News

Samsung inspires Samm Henshaw with a photo of a grinning dog

Joshua Hughes

December 11, 2020December 11, 2020

Samm Henshaw releases new music inspired by an impromptu pet pic captured on a Samsung smartphone Samsung Electronics Co., Ltd has announced a fresh and...

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Campaigns Featured News

Tropicana helps parents find a moment of brightness with a Mimosa

Olivia Pearce

December 10, 2020

Tropicana helps parents find a moment of brightness by creating incognito mini-fridges filled with the makings for mimosas, to provide parents with the ultimate "Mimoment"...

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Campaigns Featured News

Samsonite launches “Travel is a Gift” Holiday campaign

Olivia Pearce

December 4, 2020

Samsonite's global campaign features real people and experiences which celebrates the love of travel Samsonite, the world's largest travel luggage company, is reminding us that...

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Advertising Featured News

Ferrero Rocher brings an extra touch of magic this holiday season

Joshua Hughes

December 3, 2020

Ferrero Rocher seeks to inspire people with safe, beautiful ways to transform and enhance experiences to create unique memories and to ensure the magic of...