World Branding Forum

Read Time:3 Minute, 52 Second

Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

Read Time:2 Minute, 47 Second

Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

Read Time:4 Minute, 40 Second

Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

Read Time:1 Minute, 34 Second

Advertising Industry News Technology

Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in 2020

Joshua Hughes

March 9, 2015July 4, 2023

The mobile market is the key focus for companies serious about advertising Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...

Read Time:3 Minute, 44 Second

Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...

Read Time:3 Minute, 28 Second

Advertising Featured Industry News Social Media Technology

Tencent’s Lau is 1st Chinese Company Executive Named Cannes Lions Media Person of the Year

Joshua Hughes

January 29, 2015July 4, 2023

SY Lau awarded for his vision and leadership in transforming Tencent Online Today in Beijing, Terry Savage, Chairman of the Cannes Lions International Festival of...

Read Time:2 Minute, 4 Second

Advertising Branding Featured Industry News

ADVERTISING Club of New York Rings The Bell For Diversity At NASDAQ

Joshua Hughes

January 23, 2015July 4, 2023

On Wednesday, The ADVERTISING Club of New York, the U.S. industry's leading trade organisation representing the vision and mission of the global advertising community across...

Read Time:3 Minute, 18 Second

Branding Featured News Technology

Apple Now Worth More Than US$700 billion, Sets New Record

Thomas Ng

November 26, 2014July 4, 2023

Apple set a new record to become the first brand to be valued at $700bn (£446bn). Thanksgiving came a day early for shareholders of Apple,...

Read Time:3 Minute, 6 Second

Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...