World Branding Forum

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Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

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Campaigns Featured News

Voltaren launches ‘The Joy of Movement’ with Publicis Italy

Joshua Hughes

November 6, 2020November 6, 2020

Voltaren's campaign brings to light the real cost of pain. It doesn't just limit movement - It limits human connection and contact Voltaren, the GSK...

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Campaigns Featured News

Mucinex keeps the Halloween spirit alive whilst at home

Olivia Pearce

October 29, 2020October 29, 2020

The initiative is part of Mucinex's transformation from a traditional over-the-counter remedy to a health and wellness brand that boldly aims to meet consumer's needs...

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Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...

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Campaigns Featured News

Purina and RedRover deepens commitment to domestic abuse survivors

Olivia Pearce

October 6, 2020

Purina and RedRover's national initiative has gained the support of journalist and talk show host, Tamron Hall and Pretty Little Liars actress, Lucy Hale As...

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Campaigns Featured News

Tic Tac kicks off its new brand platform with a 15 second spot

Olivia Pearce

October 6, 2020

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk outside...

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Campaigns Featured News

NESCAFÉ launches its latest campaign with Publicis Worldwide

Eliza Jane

September 24, 2020

NESCAFÉ's "Make Your Moment Matter" campaign encourages people to celebrate life moments that we often take for granted and to take the time to enjoy...

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Industry News

Havas Chicago names Jamie McGarry as Chief Growth Officer

Anisha Kapoor

September 24, 2020

Proven growth driver and former EVP, Director of Business Development at DDB US, Jamie McGarry joins Havas Chicago's leadership team to accelerate business momentum Furthering...

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Campaigns Featured News

Butterfinger introduces BFI with Halloween just around the corner

Olivia Pearce

September 15, 2020

The new campaign launches with a Halloween promotion encouraging Butterfinger thieves (aka parents) to turn themselves into the "BFI" for a cash reward Butterfinger, the...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...