World Branding Forum

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The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Advertising Featured News Videos

Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Branding Campaigns Featured News Videos

Singtel Scores All Aces with Data ExStream Campaign

Olivia Pearce

May 10, 2016May 12, 2016

In the creative, the quality of service promised by Singtel is measured against real-world conditions by being put to three crucial tests. Singtel has unveiled...

Read Time:1 Minute, 31 Second

Branding Campaigns Featured News Videos

Reebok Champions Body Honour with 25,915 Days

Olivia Pearce

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

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Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

April 21, 2016April 21, 2016

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

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Featured Marketing News Videos

SodaStream Adds Sparkle to April Fool’s with Bjornsson

Thomas Ng

April 4, 2016April 4, 2016

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Branding Campaigns Featured News Videos

Jeep Ushers In 75th Anniversary with #myjeepstory

Olivia Pearce

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

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Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...

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Advertising Featured News Videos

Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...