World Branding Forum

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Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

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Advertising Featured News

Chevron Fuels Techron with Lauren Fix Partnership

Joshua Hughes

June 15, 2016June 16, 2016

The automotive guru stars in a Chevron push spotlighting the pros the Techron’s Complete Fuel System Cleaner and Fuel Injector Cleaner. Chevron has named Lauren Fix...

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Featured Marketing News Videos

Sony Pictures Releases Angry Birds Preview with Shorts

Deborah Joy Peter

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

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Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Advertising Featured News Videos

DDB Elevates People with #PrideInTalent Movement

Joshua Hughes

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

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Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...

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Featured Marketing News Videos

Papa John’s Shoots Out Fresh Classics with Paul George

Deborah Joy Peter

May 24, 2016May 24, 2016

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

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Advertising Featured News Videos

#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...