World Branding Forum

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The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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Advertising Featured News Videos

Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Branding Featured News

Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

October 21, 2016October 21, 2016

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

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Featured Marketing News Videos

Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Advertising Featured News

Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Advertising Featured News

Johnnie Walker Digitises Scotch Whisky Experience

Joshua Hughes

September 27, 2016September 27, 2016

The Johnnie Walker mentorship programme is now on Amazon Alexa and Facebook Messenger, with videos featuring mixologist, Jeff Bell. Johnnie Walker has launched a digital...

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Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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Advertising Featured News Videos

IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

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Press Release

World Branding Awards Honour 210 “Brand of the Year” Winners

WBF

September 20, 2016April 3, 2017

Apple, BMW, Google, Nescafé, and Starbucks were among the 210 winners of the 2016 World Branding Awards at Kensington Palace LONDON, September 20, 2016 –...

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Press Release

Apple, BMW, Cartier, Google, Nescafé und Schwarzkopf unter 210 Preisträgern der World Branding Awards 2016 im Kensington-Palast

WBF

September 20, 2016April 3, 2017

LONDON --(BUSINESS WIRE)-- 20.09.2016 -- Bei der dritten Verleihung der prestigeträchtigen World Branding Awards wurden 210 Marken aus 30 Ländern heute in einer glanzvollen Veranstaltung...