World Branding Forum

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Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

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Advertising Featured News

Grand Hyatt Does Holiday Grandeur with Josh Groban

Joshua Hughes

December 9, 2016December 9, 2016

Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...

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Samsung Canada Launches #BeFearless Experiences

Thomas Ng

December 2, 2016December 2, 2016

Samsung Canada drives users to master their fears. The #BeFearless VR experiences have seen over 300,000 downloads worldwide. Samsung Canada has launched #BeFearless, an immersive...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...