World Branding Forum

Read Time:1 Minute, 10 Second

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...

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Branding Campaigns Featured News

Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

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Featured Marketing News Videos

Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...

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Advertising Featured News Videos

Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Industry Public Relations

WPP invests in digital content producer 88rising

Joshua Hughes

May 31, 2017May 3, 2018

Strategic Investment Catering to the Asian Millennial Market 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve, an online...