World Branding Forum

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Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a campaign to promote responsible drinking this New Year's Eve. As one of the most...

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Branding Featured News

Diageo announces its first carbon neutral distillery

Olivia Pearce

June 30, 2020

Diageo announces plans for Kentucky whiskey distillery producing Bulleit to be one of largest carbon-neutral distilleries in North America Diageo, a British multinational beverage alcohol...

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Campaigns Featured News

Diageo launches “Raising the Bar” programme to support pubs and bars

Olivia Pearce

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

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Branding Featured Marketing News

Diageo partners MullenLowe Profero in latest initiative for Father’s Day

Olivia Pearce

June 12, 2020

Diageo invests in personalisation as part of a three-pronged marketing strategy that includes building excitement amongst existing customers to create loyalty Diageo, a British multinational...

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Campaigns Featured News

Diageo accelerates gender equality for International Women’s Day

Olivia Pearce

March 5, 2020

Diageo is celebrating International Women's Day across its offices and sites worldwide. Celebrations will focus on a series of events and panel discussions linked to...

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Branding Featured Public Relations

Diageo Channels Inclusion and Diversity in Global HQ

Olivia Pearce

September 24, 2018September 25, 2018

Diageo celebrates core purpose of “Celebrating life every day everywhere” Last week saw the return of the Diageo, INC Week – a week long series...

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Branding Featured

Diageo Unveils 2018 Scotch Whisky Special Releases Collection

Olivia Pearce

September 13, 2018September 25, 2018

Impeccably crafted and beautifully packaged, the 2018 special releases Diageo collection encompasses some of the rarest and oldest whiskies from famous, lesser-known and often closed...

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Campaigns Featured News

Diageo Increases Awareness about the Dangers of Drinking during Pregnancy

Olivia Pearce

June 27, 2018

Diageo remains committed to supporting the efforts of NOFAS-UK to prevent drinking during pregnancy Since 2008, Diageo — a global maker of beverage alcohol — has funded...

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Campaigns Featured News

Diageo Gives Consumers VR Experience of Binge Drinking Tragedies

Olivia Pearce

April 26, 2018

Latest Development from Diageo is the Second Installment in its Responsible Drinking Virtual Reality Film Series: Decisions Diageo, a global producer of beverage alcohol, introduced...

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Featured Marketing News

Diageo Launches Single Biggest Investment in Scotch Whiskey Tourism

Nathaniel Mark

April 17, 2018May 8, 2018

New Johnnie Walker Global Brand Attraction and Distillery by Diageo Upgrades to Grow Appeal of Scotch Diageo announces a £150 million investment over three years...

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Featured Marketing News

Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

August 10, 2016August 10, 2016

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...

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Advertising Featured News Videos

#LoveScotch by USL-Diageo Drinks to Bangalore Revelry

Joshua Hughes

May 25, 2016May 25, 2016

#LoveScotch celebrates Scotch as the world’s finest whisky, with 95 million cases sold in 256 countries. LiveInStyle.com is the campaign’s digital partner. India’s Scotch-Whisky company, USL-Diageo...