World Branding Forum

Read Time:2 Minute, 49 Second

Raising the bar in competitive gaming and demonstrating innovation beyond boundaries, LG Electronics USA has launched a multi-faceted integrated marketing partnership with one of the...

Read Time:2 Minute, 42 Second

Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

Read Time:1 Minute, 4 Second

Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...

Read Time:1 Minute, 21 Second

Featured Marketing News

Curtiss Hotel Joins the Ascend Hotel Collection

Deborah Joy Peter

July 3, 2017August 14, 2017

The Ascend Hotel Collection has added to its global portfolio with the entry of Buffalo-based Curtiss Hotel into its stable of hotels and resorts. The Ascend...

Read Time:1 Minute, 16 Second

Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...

Read Time:1 Minute, 52 Second

Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

Read Time:1 Minute, 53 Second

Featured Marketing News

Sacramento Kings Scores Slam-dunk with New Identity

Anisha Kapoor

April 27, 2016April 27, 2016

The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...

Read Time:2 Minute, 4 Second

Advertising Featured News

TBWA/Chiat/Day Names Reyes MD for New York

Joshua Hughes

April 6, 2016June 16, 2016

She joins the network as the day-to-day operational lead for the agency as well as the principal liaison across all TBWA roster clients. TBWA\Chiat\Day has...

Read Time:1 Minute, 21 Second

Branding Featured News

Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

Joshua Hughes

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...

Read Time:1 Minute, 56 Second

Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

Read Time:1 Minute, 22 Second

Featured Industry Marketing News

Blue Chip Fills Executive Creative Director Role for Chicago

Anisha Kapoor

September 30, 2015September 30, 2015

The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota and...

Read Time:3 Minute, 35 Second

Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...