World Branding Forum

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The three Maltesers ads starring disabled actors debut during the opening ceremony of the Rio Paralympic Games on 7 September. Cashing in on its £1million...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Featured Marketing News

Stella Artois Does Summer with Host One to Remember

Anisha Kapoor

June 24, 2016June 24, 2016

The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Advertising Featured News Videos

Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Advertising Campaigns Featured News

T-Mobile Dials Out Duopoly with Binge On Up

Joshua Hughes

April 1, 2016April 1, 2016

The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge T-Mobile has launched Binge On...

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Brydge Goes Big with Mini Launch for the iPad

Thomas Ng

November 12, 2015November 12, 2015

Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

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Branding Featured News

Harlequin Pours Wine with Vintage Wine Estates Rendezvous

Olivia Pearce

September 24, 2015September 26, 2015

Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

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Industry News

Jiffy Packaging To Clamp Down on Brand Theft

Thomas Ng

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...