Barri Rafferty of Ketchum was recently inducted into the International Communications Consultancy Organisation’s Hall of Fame in London.
Ketchum partner and president, Barri Rafferty, has been inducted into the International Communications Consultancy Organisation’s Hall of Fame. The announcement took place this week at an event in London. In 2018, she became the first female to be named CEO of a top-five global public relations firm.
She has helped spearhead a broad agency restructuring that strategically shifted the brand towards a communications consultancy. The move enabled the business to embed diverse communications specialists in client teams, rather than focusing on specific geographies.
Since joining Ketchum in 1993, Rafferty has held numerous strategic roles. She was named global president in 2016 and once led the group’s North America business. She also ran its global brand marketing practice and was director of the Atlanta and New York offices.
The industry veteran is an advocate for gender parity and female leadership. A founding member of the Omni women board under Omnicom, she has spoken extensively about unconscious bias, pay equity, and gender equality across multiple global stages.