FleishmanHillard has appointed Patrick Yu to replace Geoff Bilbrough as the new General Manager of the agency’s Hong Kong operations.

FleishmanHillard has promoted Patrick Yu to GM of its Hong Kong operations, effective immediately. He succeeds Geoff Bilbrough who has stepped down to return home to New Zealand. He reports to Rachel Catanach, Senior Partner and President of Greater China.

Formerly Deputy GM of the same office, he remains Financial and Professional Services sector lead for Asia Pacific. He began his career with the firm in 2005, and six years later, was awarded its prestigious John D. Graham Award for Excellence for his firm leadership.

Meanwhile, Kitty Lee has been elevated by the group from Senior Vice President to assume his former role. In addition to her new position, she will continue to co-lead the Asia Pacific consumer practice and enhance her expertise in consumer aviation communications.

“Patrick is a highly experienced leader with a proven ability to drive growth for our firm and clients. He is well prepared to lead as General Manager. His commitment is matched only by his strong network of industry contacts across the Greater China region,” said Catanach.

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