World Branding Forum

July 20, 2017July 24, 2017

Communications firm, Makovsky, has added to its healthcare business with the hire of Rob Schachter as EVP, Deputy Head of Healthcare. Communications firm, Makovsky, has...

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Featured Marketing News Videos

Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

Advertising Featured News Videos

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

Featured Marketing News Videos

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

Read Time:1 Minute, 24 Second

Branding Campaigns Featured News Videos

Hefty Gets John Cena’s Mother to Talk Trash Bags

Olivia Pearce

Design Featured News Technology

Hefty has brought John Cena back for a new push around its Ultra Strong range, and welcomes his mother on board for the first time. Hefty...

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KFC and DC Launch Across the Universe Comic Book

Thomas Ng

Advertising Featured News

Colonel Sanders and Green Lantern team up to zing bad guys across the universe in the latest comic book release from KFC and DC. KFC...

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Soho Square Names Sumanto Chattopadhyay Chairman

Joshua Hughes

WPP's Soho Square in India has elevated Ogilvy veteran, Sumanto Chattopadhyay, to the dual role of Chairman and Chief Creative Officer. Soho Square has named...

Read Time:1 Minute, 27 Second

Featured Industry News

Essence Adds NBCUniversal and Target to Client Roster

Featured Marketing News Videos

Essence has won NBCUniversal and Target in North America, with Pam Sullivan and Jason Harrison set to lead the accounts respectively. Essence has just added...

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Johnnie Walker Revs Up with #JoinThePact in London