World Branding Forum

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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Featured Industry News

TBWA Grows New York Leadership with Two Hires

Anisha Kapoor

July 25, 2017July 25, 2017

TBWA has added to its leadership in New York with the hire of Amie Miller and Chris Rowson to spearhead talent and design respectively. TBWA\Chiat\Day...

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Advertising Featured News

Calvin Klein Rolls Out 205W39NYC Global Push

Joshua Hughes

Calvin Klein is launching its fall global ad campaign in 22 markets to introduce the fashion brand’s 205W39NYC collection by Raf Simons. Calvin Klein has debuted...

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Chivas Regal Gets into the Ring with Gennady Golovkin

Deborah Joy Peter

Chivas Regal has introduced The Chivas Fight Club and named middleweight champ, Gennady Golovkin, campaign ambassador. Chivas Regal has unveiled The Chivas Fight Club. Themed...

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Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Branding Featured News

Banana Republic Launches First Men’s Style Council

Fashion retailer, Banana Republic, has unveiled its Men’s Style Council featuring Matt Ryan, Didi Gregorius, CJ McCollum, and Kevin Love. Banana Republic has partnered with...

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Wella Renews Style Focus with Christian Wood Deal

Deborah Joy Peter

Wella has named Christian Wood its celebrity stylist ambassador; his unique lens and elite clientele will help propel the brand forward. Wella Professionals has named...

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Branding Featured News

Vauxhall Motors Names McCann Velocity AOR

Advertising Featured News Videos

Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity. UK-based commercial vehicles manufacturer, Vauxhall Motors, has...

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LG Electronics Partners with HITRECORD for Push

Joshua Hughes

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

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Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One