World Branding Forum

British Airways Signs Codeshare Agreement with China Southern Airlines

December 27, 2017February 5, 2018

British Airways customers are set to gain access to even more Chinese cities thanks to a new codeshare agreement with China Southern Airlines As part...

Read Time:2 Minute, 24 Second

Michelin Star Chef Michel Roth visits Délifrance in Dubai

December 27, 2017

Michel Roth Brings New Specially Crafted Dishes to Délifrance Menu The French Chef extraordinaire, Michel Roth hosted a live demo sharing his passion for food and...

Read Time:2 Minute, 32 Second

Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

December 27, 2017January 23, 2018

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

Read Time:2 Minute, 15 Second

Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

Read Time:3 Minute, 12 Second

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...

Read Time:1 Minute, 45 Second

Vodafone ‘A Christmas Love Story’ by Ogilvy & Mather London

December 22, 2017December 22, 2017

The series of short films is the latest installment of Martin Freeman’s adventures to showcase the breadth of Vodafone products and services on offer Vodafone and...

Read Time:1 Minute, 44 Second

Nicki Minaj Brings Magic to H&M’s 2017 Holiday Film

December 22, 2017December 22, 2017

Nicki Minaj stars as the mother of a little girl as well as the fabulous fairy named the Wisest Thingy in H&M's Holiday campaign H&M's 2017...

Read Time:2 Minute, 4 Second

Christopher Boyer to play the role of Value Colonel in KFC TV Ads

December 21, 2017December 22, 2017

KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

Read Time:1 Minute, 33 Second

Honor Smartphones Will Come to Latin America in 2018

December 21, 2017December 22, 2017

Honor ventures into Latin America bringing tech enthusiasts and smartphone users an elevated mobile phone experience Honor, an online smartphone brand geared towards digital natives,...

Read Time:1 Minute, 56 Second

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...

Read Time:1 Minute, 31 Second

Industry Marketing

Steve Warren Appointed CEO of Mapp Digital