World Branding Forum

Read Time:2 Minute, 9 Second

LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two children...

Read Time:1 Minute, 45 Second

Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

Read Time:2 Minute, 15 Second

Campaigns Featured News

LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...

Read Time:1 Minute, 48 Second

Design Featured News

LEGO DOTS brings Halloween Hocus Pocus to Animal Crossing

Eliza Jane

October 30, 2020October 30, 2020

LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing Fans of Animal Crossing and LEGO DOTS...

Read Time:3 Minute, 3 Second

Branding Design Featured News

IKEA and LEGO introduces BYGGLEK, intertwining play and storage

Olivia Pearce

September 7, 2020

IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience that...

Read Time:2 Minute, 45 Second

Campaigns Featured News

LEGO launches its “Small Builds for Big Conversations” initiative

Eliza Jane

July 29, 2020

The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship The LEGO Group has recently...

Read Time:2 Minute, 39 Second

Branding Featured News

Lego puts pop-art back in the picture for adult builders

Olivia Pearce

July 3, 2020

LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece The LEGO Group is launching a new canvas for...

Read Time:1 Minute, 55 Second

Campaigns Featured News

Fairy Bricks donates Lego sets to children of NHS workers

Olivia Pearce

April 17, 2020April 17, 2020

Fairy Bricks, a charity which donates LEGO - a winner of the World Branding Awards - sets to children’s hospices and hospitals, has announced plans...

Read Time:2 Minute, 29 Second

Advertising Industry

GALLEGOS United harnesses expertise of two senior team members

Anisha Kapoor

February 27, 2020

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content Award-winning creative advertising agency GALLEGOS United,...