World Branding Forum

Read Time:4 Minute, 56 Second

Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Campaigns Featured News

John Lewis Partnership to unveil a Christmas campaign like never before

Olivia Pearce

November 2, 2020

John Lewis and Waitrose to partner with FareShare and Home-Start for its Christmas campaign As the nation prepares to enter one of the most uncertain...

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Branding Featured News

Mucinex transforms into a holistic & wellness lifestyle brand

Olivia Pearce

October 16, 2020

Mucinex combines art and science to create "Sickwear," an innovative new clothing category that helps you look good and feel better Mucinex, America's #1 doctor...

Read Time:2 Minute, 46 Second

Campaigns Featured News

Michael Kors announces the launch of its new employee-led campaign

Eliza Jane

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

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Campaigns Featured News

MTN DEW reignites its partnership with Team Rubicon

Olivia Pearce

August 12, 2020

MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-litre bottles and multipacks...

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Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

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Branding Featured News

Hershey announces its commitment to production of disposable facemasks

Olivia Pearce

April 27, 2020

The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Advertising Featured News

Oikos Triple Zero recognises muscle crying in NFL Draft day ad

Joshua Hughes

April 22, 2020

Oikos Triple Zero virtually hosts the Official NFL Draft After-Party and fundraiser - Stay Strong feat. Shaq Oikos Triple Zero, the Official Yogurt of the...

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Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...

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Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

Read Time:1 Minute, 39 Second

Featured Marketing News

Icelandic Glacial Teams Up with Coca-Cola European Partners

Nathaniel Mark

March 2, 2018

Partnership Will Expand Icelandic Glacial's Domestic Footprint in Home Base Icelandic Glacial, a premium water brand, has partnered with Coca-Cola European Partners Iceland to expand...

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Advertising Featured News

Volvo Trucks Features World’s Largest Unboxing

Joshua Hughes

January 31, 2018

Newest Truck from Volvo Trucks North America Delivered in Record-Breaking Unboxing Video At the unofficial kick-off to 2018, Volvo Trucks shared its most recent viral...