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Arc Worldwide Leadership

Arc Strengthens Global Leadership with Key Appointments

Joining the restructured Arc leadership team are five industry veterans, including Chris Cancilla, Karuna Rawal, and Bob Raidt. Shopper marketing and activation agency, Arc, has...
Orapup puppies interactive commercial

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...
Friskies BuzzFeed Kitten Campaign

Friskies to Air Kitten-Sized Ad During the Big Game

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...

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Dolly Parton, Dollywood, Roller Coaster

Dolly Parton ‘excited’ to launch new roller coaster at Dollywood

The 76-year-old country star and entrepreneur, Dolly Parton, who opened the world-class amusement park, Dollywood, in her native Tennessee back in 1986, announced on...
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