World Branding Forum

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Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...

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Branding Design Featured News

Unilever reveals world-first paper-based laundry detergent bottle

Olivia Pearce

June 15, 2021

This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever is...

Read Time:2 Minute, 20 Second

Advertising Campaigns Featured News

Tanqueray partners with Joe Jonas just in time for summer in the US

Joshua Hughes

May 17, 2021May 17, 2021

Tanqueray teams up with Joe Jonas for a stylish & vibrant content series to shine a light on the perfect summer drinking occasions Tanqueray, widely-known...

Read Time:2 Minute, 14 Second

Advertising Campaigns Featured News

Guinness partners Hall of Famer, Joe Montana in latest its spot

Joshua Hughes

February 5, 2021February 5, 2021

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...

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Campaigns Featured News

Johnnie Walker launches vision to plant one million trees in Scotland

Olivia Pearce

December 15, 2020December 15, 2020

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...

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Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries

Olivia Pearce

December 11, 2020December 11, 2020

Jane Walker's campaign will highlight and fund women-owned businesses through a partnership with IFundWomen On 10 December, Human Rights Day, a day that observes the...

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Branding Featured News

Johnnie Walker unveils its new documentary created by Anthony Wonke

Olivia Pearce

November 13, 2020

The documentary tells a powerful story of positivity and resilience - exploring how, over two centuries, Johnnie Walker navigated floods, flu pandemics and World Wars,...

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Campaigns Featured News

Bulleit Frontier helps bartenders do what they do best in latest campaign

Olivia Pearce

August 25, 2020August 25, 2020

Bulleit announces an initial US$250K commitment over the next year and multiple initiatives to ensure bartenders can keep pouring Right now, thousands of those in...

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Advertising Campaigns Featured News

SouthNorte Beer Co. launches its first ad campaign with Gallegos United

Olivia Pearce

July 9, 2020

SouthNorte's 30-second spot in both English and Spanish language versions was created by Gallegos United and produced by Oakleaf Productions and Lean House Media Founded...

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Campaigns Featured News

Cameo partners Tequila Don Julio for ‘It’s Cinco Somewhere’ programme

Olivia Pearce

April 29, 2020

Cameo partners with Tequila Don Julio on 'It's Cinco Somewhere,' a virtual Cinco de Mayo programme in celebration of the bar and restaurant community Whilst...

Read Time:2 Minute, 35 Second

Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Advertising Industry

Justine Armour joins Grey New York as Chief Creative Officer

Anisha Kapoor

December 12, 2019December 12, 2019

Grey appoints first New York Chief Creative Officer since 2017: Justine Armour John Patroulis, Worldwide Chief Creative Officer of Grey, today announced that Justine Armour...