Read Time:1 Minute, 51 Second

OTB Foundation launches fundraising campaign with Publicis Italy

May 15, 2020

OTB Foundation and Publicis Italy celebrates bravery in new fundraising campaign OTB Foundation (Only The Brave) has launched its first fundraising campaign with Publicis Italy...

Read Time:1 Minute, 16 Second

Branding Featured News

Uncle Bud’s announces Jane Fonda as its newest ambassador

Olivia Pearce

May 14, 2020May 14, 2020

Uncle Bud's, one of the fastest-growing hemp and CBD brands in the United States, has announced that they have named Academy Award-winning actress, producer, author...

Read Time:2 Minute, 5 Second

Campaigns Featured News

New Balance and its athletes donate footwear to medical workers

Olivia Pearce

May 14, 2020

New Balance, a sports apparel brand, recently announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle,...

Read Time:3 Minute, 38 Second

Branding Featured News

Post Malone announces the latest Maison No. 9 with Global Brand Equities

Olivia Pearce

May 14, 2020May 20, 2020

The French rosé, Maison No.9, represents Post Malone first owned and operated alcohol project Grammy-nominated, multi-Platinum recording artist, Post Malone, announces his latest creation, Maison...

Read Time:2 Minute, 2 Second

OPPO introduces its first wireless headphones in the Middle East

Thomas Ng

May 14, 2020

Following the launch of Reno3 series, the global technology brand, OPPO has introduced its first wireless headphone, OPPO Enco W31, in the Middle East. Building...

Read Time:1 Minute, 59 Second

Branding Featured News

Almay announces its partnership with actress and singer, Lucy Hale

Olivia Pearce

May 13, 2020

As Global Brand Ambassador, Hale will act as the face of Almay in a series of upcoming campaigns, including the launch of a series of...

Read Time:1 Minute, 35 Second

Campaigns Featured News

Honeycomb cereal donates 600 bicycles to teens in foster care

Olivia Pearce

May 13, 2020

In recognition of National Foster Care Month and National Bike Month in May, Honeycomb cereal announced a US$50k/£40.6k donation to Together We Rise, a national...

Read Time:2 Minute, 12 Second

Featured Marketing News

Casetify announces debut of Hello Kitty in two special edition collections

Eliza Jane

May 13, 2020May 13, 2020

Casetify welcomes Hello Kitty to the co-lab programme for two special edition collections Lifestyle brand Casetify is inviting Sanrio's fan-favourite character, Hello Kitty, to makeover...

Read Time:1 Minute, 37 Second

Industry News

WPP Verticurl agency achieves global Marketo Engage specialisation

Anisha Kapoor

May 13, 2020May 13, 2020

Verticurl, WPP Marketo Engage agency and Adobe Platinum Partner, announces the achievement of Marketo Engage specialisation across the Americas, Europe, and Asia, thus making it...

Read Time:3 Minute, 4 Second

Apple announces its annual WWDC20 will be hosted virtually starting June

Thomas Ng

May 12, 2020

Apple has announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple Developer...

Read Time:1 Minute, 16 Second

Advertising Campaigns Featured News

TikTok produces its first UK TV advert alongside #BrighterInside campaign

Eliza Jane

May 12, 2020

TikTok has launched its first-ever TV advertisement in the UK. The ad is part of the company's “A Little Brighter Inside” campaign, where it shines...

Read Time:1 Minute, 23 Second

Campaigns Featured News

Elizabeth Mott company launches Keep Makeup Artists Working campaign

Olivia Pearce

May 12, 2020May 12, 2020

Elizabeth Mott company is dedicating US$10k to support 50 makeup artists who have been affected by COVID-19 to work virtually Elizabeth Mott, a Korean beauty-inspired,...