Giphy, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. Giphy makes everyday conversations more entertaining, and so the company plans to further integrate their gif library into Instagram and other apps so that people can find just the right way to express themselves.

A lot of people in the Facebook community already know and love Giphy. In fact, 50% of Giphy’s traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram and Giphy together, it makes it easier for people to find the perfect gifs and stickers in Stories and Direct. Both Facebook services are big supporters of the creator and artist community, and that will continue. Together, it would make it easier for anyone to create and share their work with the world.

The Facebook company has used Giphy’s API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. Giphy will continue to operate its library (including its global content collection), and they’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload gifs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content.

Gifs and stickers give people meaningful and creative ways to express themselves. The company sees the positivity in how people use Giphy in its products today, and know that bringing the Giphy team’s creativity and talent together with the Facebook company will only accelerate how people use visual communication to connect with each other.

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