World Branding Forum

Puma explores sustainable alternatives in its latest biodesign project

Eliza Jane

Puma features a biodegradable lifestyle and performance collection, named Design to Fade in collaboration with Living Colour and Streamateria Sports company, Puma, is exploring sustainable alternatives...

Read Time:1 Minute, 46 Second

Campaigns Featured News

Exotics by Cedrick creates campaign to combat systemic racism

Branding Featured General News

Exotics by Cedrick launches CHANGE 2020 to reflect its vigorous support to end systemic racism Exotics by Cedrick, a trailblazing brand in luxury footwear and...

Read Time:3 Minute, 27 Second

Jack Daniel’s Tennessee Fire partners with America’s leading drag queens

Jack Daniel's Tennessee Fire teams up with top drag queens for mukbang-inspired digital content series Jack Daniel's Tennessee Fire, a classic spirit that blends the...

Read Time:1 Minute, 15 Second

Industry News

5WPR Food and Beverage named Top 15 in the US

Anisha Kapoor

Branding Featured News Technology

O'Dwyer's, a public relations industry publication, has officially released its annual PR rankings naming 5W Public Relations' (5WPR) Food and Beverage PR practice amongst the...

Read Time:2 Minute, 12 Second

Lexus launches Lexus AR Play to virtually unveil the new 2021 IS

Thomas Ng

Featured General News Technology

Lexus AR Play app allows users to preview the vehicle in an interactive way To virtually unveil the new 2021 IS, luxury car brand, Lexus...

Read Time:3 Minute, 46 Second

Microsoft and Adaptive Biotechnologies launch ImmuneCODE database

Thomas Ng

Microsoft latest launch with Adaptive Biotechnologies share a population-wide immune response to the COVID-19 virus Adaptive Biotechnologies Corp. has launched ImmuneCODE with technology company, Microsoft...

Read Time:2 Minute, 51 Second

Unilever announces new measures to fight climate change

Unilever brands will collectively invest €1 billion in a new dedicated Climate & Nature Fund Unilever has set out a new range of measures and...

Read Time:2 Minute, 5 Second

Starbucks updates its stand on standing against racial judgement

Starbucks makes 250k shirts for their employees to affirm their support against systemic racism Black lives matter and Starbucks is committed to doing their part...

Read Time:3 Minute, 45 Second

Campaigns Featured News

Facebook announces Project Protect with Google and Microsoft

Facebook announces a plan to combat online child sexual abuse with Google, Microsoft, and 15 other tech companies Child exploitation is a problem across the...

Read Time:1 Minute, 50 Second

Coca-Cola signs joint statement on circular economy