World Branding Forum

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...

Read Time:2 Minute, 49 Second

Campaigns Featured News

Johnnie Walker launches vision to plant one million trees in Scotland

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...

Read Time:2 Minute, 23 Second

Samsung launches TikTok app on its Smart TV’s in Europe

Thomas Ng

Campaigns Featured Marketing

The new global partnership launches first in the UK with millions of Britons now able to exclusively watch TikTok on Samsung Smart TVs Samsung Electronics...

Read Time:3 Minute, 40 Second

Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

Campaigns Featured Marketing News

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

Read Time:1 Minute, 30 Second

Heineken and Publicis Singapore introduces “The Driver’s Fridge”

Eliza Jane

Heineken's Driver's Fridge is aimed to convince the country that they can enjoy a can of beer before hopping into their car Thirsting for a...

Read Time:1 Minute, 50 Second

Branding Featured News

New Balance announces multi-year sponsorship deal with FC Tokyo

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo...

Read Time:1 Minute, 53 Second

Toyota Motor Europe announces the launch of KINTO Europe

Thomas Ng

KINTO Europe, a joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS) to open in April 2021, based in Cologne KINTO is...

Read Time:3 Minute, 54 Second

Heineken joins in first Pan-European consortium for future wind farm

Thomas Ng

Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe Alcohol company, Heineken,...

Read Time:3 Minute, 3 Second

Campaigns Featured News

Pepsi gives back to New York City Bodegas and shoppers

December 11, 2020December 11, 2020

Pepsi enlists Desus & Mero to help surprise local Bronx bodega owner with financial support to cover 2021 rent; gifts cash to bodega owners and...

Read Time:3 Minute, 15 Second

Branding Featured News

Samsung inspires Samm Henshaw with a photo of a grinning dog

Joshua Hughes

Samm Henshaw releases new music inspired by an impromptu pet pic captured on a Samsung smartphone Samsung Electronics Co., Ltd has announced a fresh and...

Read Time:1 Minute, 44 Second

Campaigns Featured News

Nestlé accelerates climate action with the Exponential Roadmap Initiative

December 11, 2020December 11, 2020

Nestlé is set to work with its 150,000 suppliers to reach net-zero emissions, focusing on the 30,000 companies that supply it with raw and packaging...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries