Read Time:1 Minute, 51 Second

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

Read Time:5 Minute, 22 Second

Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

Read Time:1 Minute, 45 Second

Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...

Read Time:1 Minute, 46 Second

Industry News Press Release

John Lewis Partnership appoints Rita Clifton CBE as Deputy Chairman

Anisha Kapoor

December 17, 2020December 17, 2020

Rita replaces Keith Williams who stepped down from the John Lewis Partnership Board in April 2020 The John Lewis Partnership has announced that Rita Clifton...

Read Time:1 Minute, 19 Second

Campaigns Featured News Technology

SimpliSafe and MullenLowe US launches its Social Distancing Sweater

Olivia Pearce

December 17, 2020

SimpliSafe's tech-enabled holiday sweater is a prototype with integrated motion sensors that sound the alarm when friends and family (or strangers) get within six feet...

Read Time:2 Minute, 27 Second

Campaigns Featured News Technology

Samsung UK announces its latest initiative, ‘Samsung Spotlight’

Eliza Jane

December 17, 2020December 17, 2020

Samsung's initiative is set to offer a platform for performing artists to showcase their skills and talents across the nation in the wake of the...

Read Time:1 Minute, 25 Second

Campaigns Featured News

Domino’s commits more than US$9.6 million to frontline worker bonuses

Olivia Pearce

December 17, 2020December 17, 2020

Domino's gives more that 11,500 company-owned stores and supply chain hourly team members and drivers will receive a special bonus in December Domino's Pizza Inc.,...

Read Time:2 Minute, 30 Second

Campaigns Featured News

Microsoft and Warner Bros. assembles an all-star team

Thomas Ng

December 16, 2020

Microsoft's teams Xbox with LeBron James, Bugs Bunny and the Looney Tunes Tune Squad to amplify coding education and create an arcade-style video game inspired...

Read Time:2 Minute, 18 Second

Campaigns Featured News

Estrella Jalisco partners America Ferrera to spread light and cheer

Olivia Pearce

December 16, 2020December 16, 2020

Estrella Jalisco is on a mission to spread brightness and colour, commits to giving free lights & paying the electric bills for families across the country...

Read Time:1 Minute, 43 Second

Advertising Featured News

Pringles returns to the ‘Big Game’ in 2021 with new flavour stacking spot

Joshua Hughes

December 16, 2020

Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021 After three successful...

Read Time:1 Minute, 58 Second

Advertising Campaigns Featured News

Corona beer delivers a little slice of paradise to folks in Corona Del Mar

Olivia Pearce

December 16, 2020December 16, 2020

Corona marks the 30th anniversary of its iconic "O'Tannenpalm" Christmas ad This year marks 30 years since Corona beer debuted its iconic “O’Tannenpalm” TV commercial...

Read Time:1 Minute, 44 Second

Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...