World Branding Forum

LOLA MullenLowe's latest film for TOUS pays tribute to the vulnerability and joys of motherhood TOUS, the Spanish jewellery and accessories brand, leader in the...

Read Time:2 Minute, 46 Second

Procter & Gamble and Major League Soccer announces partnership

Joshua Hughes

P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League...

Read Time:1 Minute, 28 Second

Victoria’s Secret unveils its latest Mother’s Day campaign

Victoria's Secret's campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother's Day, Victoria's Secret unveils its latest campaign celebrating...

Read Time:1 Minute, 50 Second

BIC Inc. launches its first full range eco-friendly stationery line

As a testament to BIC's sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic BIC, a brand specialising...

Read Time:2 Minute, 11 Second

Pet Food Express launches “Kitten Season” awareness campaign

April 9, 2021

The Pet Food Express campaign encourages the public to ADOPT - FOSTER - DONATE to give 1,000's of kittens a break and lessen the strain...

Read Time:1 Minute, 40 Second

Nestlé to help protect and restore forest landscapes in Southeast Asia

April 8, 2021April 8, 2021

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar Nestlé has announced its support...

Read Time:2 Minute, 8 Second

Branding Industry News

IKEA appoints Linus Karlsson as its Chief Creative Officer

Anisha Kapoor

April 8, 2021

Linus Karlsson's main assignment will be to set the creative direction for IKEA Range and Marketing & Communication which includes creatively leading and inspiring the...

Read Time:3 Minute, 1 Second

Teva launches TevaForever recycling programme with TerraCycle

April 7, 2021

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...

Read Time:2 Minute, 10 Second

Skullcandy launches “Sound Without Boundaries” campaign

Joshua Hughes

April 7, 2021

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in...

Read Time:3 Minute, 5 Second

P&G aims to improve the portrayal of “Black Life” on screen

Eliza Jane

April 6, 2021

P&G's new “Widen The Screen” film invites everyone to challenge expectations and stereotypes The Procter & Gamble Company (P&G) has announced the creation of expansive...

Read Time:1 Minute, 49 Second

Waitrose launches its own-brand compostable coffee capsules