Each of the new experiences was built on top of hybris solutions and delivers innovative customer-led user experiences Razorfish, a network aimed at helping global brands drive...
The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...
New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...
By Kate Holton LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...
Predictions Feature 20 Contenders and Global Industry Trends. Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...
Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...