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Y&R Singapore has filled its Executive Creative Director role with the appointment of Troy Lim. He will work closely with CEO, Shirley Tay.

Y&R has named Troy Lim (pictured) Executive Creative Director in Singapore. Bringing to the role an impressive effectiveness record and new business wins, he will work closely with CEO, Shirley Tay. He has been instrumental as creative lead on accounts such as Audi, Scoot, Nikon, and AXA.

Other key brands include the Ministry of Culture, Community and Youth (SG50), National Environment Agency, and Singapore Health Promotion Board. Also, an ardent supporter of talent and continual learning, Lim sits on the advisory board of Singapore Polytechnic’s School of Communications.

“I look forward to working alongside Troy again. His depth and breadth of skills make him the ideal creative partner to continue to build our team on its considerable strengths and further capitalise upon its future potential,” said Tay.

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Joshua Hughes

Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.
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