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The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers
Following the recent Sino-UK Retail Summit, China-based business network, Xiu.com, has inked a deal with UK Trade & Investment (UKTI), a uniquely positioned collaboration which will see the former extend its e-commerce platform to UK brands targeting Chinese consumers.
Under the agreement, both partners are set to work together to ensure UK companies leverage the rising opportunities made possible via online shopping in China and globally. Also, the platform promises to offer UK brands a precise online selling solution based on operational data collated over the past seven years.
Several brands have already begun to sell at Europe’s price via the aforementioned network such as Henri Lloyd, an apparel brand specialised in sailing while a sponsor of an F1 sailing tour. Others include Scottish marque, Johnstons of Elgin, which produces cashmere products for Hermes and Burberry.
Meanwhile, the UK government and its newly signed on e-commerce partner have jointly introduced, Cheany, a British shoe brand which had not penetrated the said Asian market prior to the partnership, but is now available to Chinese online shoppers countrywide. The brand first established its London-based UK office in 2014.
Xiu.com has also tied up with ‘Shopping is Great’—which is part of the Great Britain Campaign’—an initiative promoting creative ideas from Britain across various business innovations. The Chinese company will mark all UK goods to be sold via the online portal with its official logo.
Finally, Singles’ Day, one of the largest online shopping festivals, will see a great deal of the brand’s presence once rolled out this year. According to the organisation, more than more than 600 overseas brands are slated to join the exercise by Xiu.com with promotional discounts set between 20 and 40 percent on merchandise.
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