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The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience
Global hospitality chain, Worldhotels, has launched a new group website. The revamped digital platform is aimed at effectively communicating the brand’s stories to consumers as well as optimising the user experience and increasing security measures for added online protection when browsing.
The tweaked design supports the increasing popularity of mobile usage amongst quick decision-making shoppers, many of whom are frequent travellers. The portal’s refreshed layout simplifies the process of scrolling to locate useful information, rendering the site more interactive and navigation-friendly.
Its content is aligned with Worldhotels’ general marketing strategy to sharing its hotels’ individual stories. For the marque, storytelling serves as a catalyst for effective communications and promotions across a socially-intense landscape where engagement is concerned.
Increased security and data privacy features include a secured user login process, server protection against potential cyber-attacks, and the possibility to opt out of the use of cookies. The hotel’s loyalty programme, Peakpoints, has also been fully integrated with the website’s capabilities for seamless point collection and reward redemption.
“The new website brings our guests closer to our hotels than ever before. We looked very closely at what our guests want and need in a website and then worked hard to give them just that,” said Thomas Griffiths, Head of Marketing at Worldhotels.
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