Wolverine's Product Development More Efficient with Citrix

Citrix Technology Reduces 425-day process to 140 days, claims global footwear marketer

Working with Citrix and Microsoft, Coretek Services, an IT consulting company, developed a global solution for virtualised 3D apps hosted in Azure that reportedly helped Wolverine Worldwide accelerate time to market for new consumer products.

Today, one in every four pairs of shoes is bought online. Wolverine’s digital transformation was intended to make sure that the company could serve its customer expectations for speed and selection in this new world order.

Enabling global product development designers to work together more efficiently was a key component of the implementation.

Wolverine had a 3D on-premises application that was used for 3D modelling for 15 people in the U.S. headquarters. As other locations adopted this application, an on-premises solution would no longer work for its global locations in London and Asia because of network limitations.

Coretek introduced a Citrix secure digital workspace solution in Microsoft Azure that used XenApp with HDX technology along with NetScaler.

Coretek took Wolverine from architectural design to implementation and rollout in eight weeks, giving them a fluid and efficient end-user experience that allowed designers to collaborate more efficiently worldwide.

The traditional process took 425 days from idea creation to having a shoe in a consumer’s hands. By using the Citrix technology, Wolverine can now do that same process in 140 days.

“With the cloud, I sleep better at night. When we have cloud-based technology, whether it’s our team in Asia, Europe, or our teams here in the US, we know we are going to service the business needs because Coretek and Citrix have an army of people behind it. We’re confident with Citrix as our partner that they’ll continue investing in this technology to make it faster and more scalable than it is today,” said Dee Slater, Chief Information Officer, Wolverine Worldwide.

“Wolverine Worldwide partnered with us to move traditional processes into the cloud. We were able to create this new infrastructure within only eight weeks start to finish. We re-architected to optimise the power of Citrix with HDX technology along with Citrix NetScaler and Microsoft Azure. As a result, Wolverine is experiencing increased time-to-market efficiencies,” said Ron Lisch, Chief Executive Officer, Coretek Services.