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According to the firm, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015
Weber Shandwick has adopted the Facebook at Work collaboration platform. The first global public relations agency to do so, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015, for which it was also the first to engage as early adopters.
The aforementioned strategic move is a comprehensive part of group’s ongoing effort to explore as well as understand the latest in innovative communications channels for clients engaging key constituencies, employees increasingly being among the most important.
The network’s pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organisational structures and workflows to gather best-practices and insights that would be applicable to a variety of companies.
“Facebook at Work will be a player in employee engagement solutions going forward. We’re adopting it to continue to analyse and understand advantages for clients and benefit from the value it brings to our own highly creative and collaborative global network,” said Chris Perry, Chief Digital Officer at Weber Shandwick.
“Through the pilot, we wanted to understand the platform’s use as a tool for engagement, communications, and reputation. After seeing how successful it was, we’re excited see the collaboration that occurs when it’s used across geographies, industries, and disciplines company-wide, and be able to share our findings with clients.”
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