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The Visa Women’s Global Edition of VEI will offer female entrepreneurs a platform to showcase visionary solutions in fintech and social impact.
In line with International Women’s Day, the Visa Everywhere Initiative for the first time has expanded its regional events platform into a wider offering. Elevating underrepresented female entrepreneurs, the Women’s Global Edition will focus on social impact and fintech.
Dedicated to solutions for commerce and payment challenges, the platform has been run regionally in 75 countries. Since its 2015 inception, more than seventy startups have been awarded monetary incentives, mentorship, and access to the brand’s clients and partners.
Open to companies with at least one female founder, the installation includes a competition where contenders must carve resolutions to tackle key challenges facing fintech and social impact. The exercise reinforces the Visa commitment to both micro and small businesses.
In addition, the payments giant will introduce a global marketing campaign. Titled Together as One, it takes the Visa Everywhere Initiative (VEI) further. Eight former VEI winners and finalists will feature to inspire their peers to participate and pen their own success stories.
Visa is accepting submissions, with applications due by 14 April. The selection of regional finalists concludes in May and the global finals happens on 7 June in Paris, and kicks off the FIFA Women’s World Cup France. Enrollees stand to win $100,000 across each challenge.
“Over 163 million women across the world have started their own business in the last five years. Female entrepreneurship is on the rise and we want to inspire more women to break through barriers,” said Lynne Biggar, Chief Marketing and Communication Officer at Visa.
Visa is a five-time global winner of the World Branding Awards in the Credit Cards category.
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