Vested Launches Custom App for PR Professionals on Amazon Alexa

First Skill Developed by Vested for Financial Communications and Marketing Professionals

Vested, a global public relations agency, announced the launch of the first news product on Amazon Alexa developed specifically for PR professionals in finance. Financial communications executives can now access the company’s weekly newsletter, “Vested Suggested,” to keep up with their industry’s news on-demand through the device.

Vested Suggested curates and analyses stories that Vested clients and other users need to stay informed about the finance and fintech sectors. The company, which specialises in financial communications, has put together an editorial team to aggregate and add context to breaking news.

“On-demand information is an increasingly valuable asset, and the companies that figure out how to deliver it for their clients faster will be the winners. This holds true in the service sector just as it does in the tech sector. With this move, the company continues to demonstrate their innovation as well as their commitment to better supporting their clients,” said Brett Crosby, a co-founder of Google Analytics and now Chief Operating Officer and co-founder of PeerStreet, a Vested client.

“It’s great to have our content be made available to our clients on command. Our clients expect us to keep pace with the rapid news cycle and to communicate that news in real time. As a service-minded agency, we listen to our clients and deliver on their expectations. The Vested Suggested Alexa skill is the first step of delivering customised industry news and intelligence on a client-by-client basis,” said Dan Simon, Vested co-founder and CEO.

According to a recent study by National Public Radio and Edison Research, smart speaker owners say they use their smart speakers for 7.5 common tasks during their week and 42 percent say their device is now “essential” to their everyday life. As digital media continues to change the way people consume information, it is critical for public relations firms to capitalise on these changing behaviors.