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Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess.
Unstopables, the Downy collection of air, home, and fabric care products under Procter & Gamble, has rolled out a new advertising campaign dubbed Fresh Too Feisty to Quit. Currently airing on Facebook and YouTube with plans for a television debut later in the year, the push stars actor, Tituss Burgess.
Spotlighting the portfolio’s in-wash scent boosters which provide linens and fabrics freshness which lasts up to 12 weeks, the effort introduces viewers to the tenacious quality found both in the line and its brand ambassador. Creatives featuring Burgess debut on national television in the winter.
His retail displays will begin appearing in stores in spring of 2017. In conjunction with the release, Unstopables recently hosted a launch event called ‘Fresh and Feisty Soiree’ at the Gansevoort Park Avenue Hotel in New York City, inviting guests to participate in a series of themed activations.
“We are thrilled to welcome Tituss to the Unstopables team. He always tackles his day with a sense of confidence and with such zest that he truly is the personification of our campaign,” said Trevor Thrun, Associate Brand Director – North American Fabric Care at Procter & Gamble.
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