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Global Programs to Honour Prince’s Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans
Bravado, Universal Music Group’s merchandise and brand management company, signed an agreement with the Estate of Prince Rogers Nelson to serve as the exclusive branding and licensing partner worldwide.
With the agreement, Bravado will work closely with the Estate to manage retail and licensing endeavours for Prince’s brand. As one of the most iconic and influential artists of all time, Bravado is tasked with strategically curating global programs that embrace and honour Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.
“Prince’s legendary performances, his unmistakable style and music, his incomparable artistry — all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come. I’m thrilled the Estate has chosen Bravado to represent Prince. As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world,” said Mat Vlasic, CEO of Bravado.
“We are very happy Bravado will be the worldwide exclusive merchandise company for Prince, whose fans around the world will soon have new exciting opportunities to connect with their favourite artist. We have full confidence that Mat and his team at Bravado will help support Prince’s legacy and artistic expression for generations of fans to come,” added Charles Koppelman and L. Londell McMillan, the entertainment experts hired by the court-appointed temporary special administrator of the Prince Rogers Nelson Estate to secure business agreements.
During a career spanning four decades, Prince sold more than 100 million albums worldwide, making him one of the most successful artists of all time.
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