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U.S. Olympic and Paralympic Winter Hopefuls join the Toyota Team of Inspiring Athletes
Toyota announced the addition of 19 Team USA athletes to its Team Toyota roster, including Purdy, Celski, Nichols and Yater-Wallace. These athletes may be the world’s best, but each has had their own challenges– their own ‘impossibles’. Each has triumphed and overcome, just as the company is encouraging people around the world to do – to start their own impossibles.
“The company has a desire to do more and to continue to positively impact people’s lives. As The Human Movement Company, we’re dedicated to helping people and consumers around the world move through life, overcome obstacles and achieve their dreams. Our Team Toyota athletes exemplify these values and will showcase their own stories of progress and achievement to become the best in the world,” said Jack Hollis, Group Vice President and General Manager for Toyota division.
After launching earlier this month, the company’s ‘Start Your Impossible‘ campaign highlights Toyota’s mission to create a barrier-free society and reinforces the company’s values of humility, hard work, overcoming challenges, and never giving up. Team Toyota will highlight these values as its athletes serve to demonstrate the ultimate discovery of one’s true potential leading into the Olympic and Paralympic Winter Games PyeongChang 2018.
“Our team’s athletes are a great representation of strength, perseverance and determination to achieve goals that so many people would deem impossible. As they continue to achieve their dreams, we look forward to celebrating alongside them and sharing their achievements with the world to continue to inspire those watching to create their own journey,” said Ed Laukes, Group Vice President, Toyota Division Marketing.
Team Toyota’s athletes include:
J.R. Celski (U.S. Short Track Speedskating), Elena Hight (U.S. Snowboard Team), Lindsey Jacobellis (U.S. Snowboard Team), Stephanie Jallen (U.S. Para Alpine Skiing), Gus Kenworthy (U.S. Freeski Team), Chloe Kim (U.S. Snowboard Team), Hailey Langland (U.S. Snowboard Team), Ted Ligety (U.S. Ski Team), Oksana Masters (U.S. Para Nordic Skiing and Biathlon), Alana Nichols (U.S. Para Alpine Skiing), Steven Nyman (U.S. Ski Team), Amy Purdy (U.S. Para Snowboarding), Rico Roman (U.S. Paralympic Sled Hockey), Evan Strong (U.S. Para Snowboarding), Sugar Todd (U.S. Long Track Speedskating), Danelle Umstead (U.S. Para Alpine Skiing), Louie Vito (U.S. Snowboard Team), Ashley Wagner (U.S. Figure Skating), and Torin Yater-Wallace (U.S. Freeski Team).
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