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TOMS has partnered with three change-makers to propel its project investments around homelessness and other social ills affecting Europe.
Footwear and lifestyle label, TOMS, will focus its European investments on homelessness, female empowerment, and social impact entrepreneurship starting this spring. The brand will work with non-profits like Centrepoint and Ashoka and three European change-makers.
The first of a series of TOMS projects will begin in March with Joshua Coombes. He will lead a multi-city art tour to tackle the growing issue of homelessness across European cities. His involvement will be in collaboration with Light & Noise and homelessness organisations.
Ella Grace Denton will host a few Women’s Circles in London and Manchester during April to address the creation of safe spaces for women. TOMS is funding a social entrepreneurship summit to support the next generation, alongside Sara Nuru and Ashoka Germany.
Said initiatives are an extension of the marque’s One for One business model structured upon the progressive evolution of giving. By forging meaningful alliances to address local issues on a global scale, the brand aims to push the boundaries on driving positive change.
“We are excited to launch our first project-investments in Europe, working closely with inspiring local voices and partners to make real impact on issues that matter here in our region. This is only the first step,” said Lisa Hogg, EMEA Marketing Director for TOMS.
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