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Sonos has also introduced an updated version of its sub-woofer to complement the Arc Ultra.
Sonos has introduced the Arc Ultra, a groundbreaking soundbar featuring a revolutionary audio technology that the company claims is the most significant advancement in sound reproduction in over a century.
The Arc Ultra, priced at $999, offers a premium experience with enhanced features like clearer dialogue, deeper bass, and more detailed sound than its predecessor.
Sonos has packed all of this into a relatively compact soundbar design thanks to Sound Motion, described as “one of the most significant breakthroughs in audio engineering in nearly 100 years.” This innovation allows the company to shrink the size of the transducers, enabling larger sound output from smaller components, according to Sonos.
After a four-year hiatus, Sonos has finally updated its Sub subwoofer by introducing the Sub 4. The original Sub was last updated in 2020, while the Sub Mini was released in 2022.
Sonos has announced that the Arc Ultra and Sub 4 will be available worldwide starting October 29.
Simultaneously, Sonos launched the new Sub 4, an updated version of its subwoofer. This marks the first update to the bass-focused speaker since 2020, though the company did release the Sub Mini in 2022.
Sonos has maintained the iconic design of both the Arc and the Sub in their updated versions, the Arc Ultra and the Sub 4. Both models also retain the same internet-connected features.
While the Arc Ultra represents a significant advancement in audio technology, Sonos’ recent app troubles have cast a shadow over the launch, creating a mixed bag of excitement and apprehension.
Sonos initially touted its revamped app as a significant improvement, promising faster performance, enhanced responsiveness, and a smoother user experience. However, users have reported various issues, from slow loading times to system crashes, leading to widespread dissatisfaction.
Sonos has taken steps to address the criticism surrounding its app by conducting an internal review and announcing seven new commitments, such as prioritizing customer experience, enhancing testing processes, offering extended warranties, and providing regular updates.
“Our top priority since the app’s release has been, and remains, addressing its issues. We made some missteps, so we first took a deep dive to understand how we got here and then turned those insights into action,” said Sonos CEO Patrick Spence. “We are dedicated to making improvements that will restore us as the brand people love by delivering the best audio system for the home and beyond. We must always do right by our customers, and I’m confident that we will achieve that with these commitments.”
The upcoming app update, which will accompany the Arc Ultra and Sub 4 launch, is designed to address the shortcomings of the previous version and provide a more intuitive and efficient user experience.
The Arc Ultra and the updated Sub are impressive additions to Sonos’ lineup, offering cutting-edge technology and exceptional sound quality. Whether these products can help Sonos overcome its recent challenges remains to be seen, but they demonstrate its commitment to innovation.
